PROGRAM DEVELOPMENT
Marketing is the synergistic combination of strategy and creativity to drive sales. New Vision is an expert at launching products and we will help you formulate a comprehensive, strategic marketing plan based on sound market research. Our goal is to help you determine which vehicle will most effectively reach your target audience and help you meet your sales goals.
New Vision offers a full spectrum of marketing services:
Strategic Marketing Plans
New Vision is the source for no-nonsense strategic thinking and will help you develop an integrated communication plan that will produce outstanding results. Many of the components found below are included, but tailored specifically to your organization, in your strategic marketing plan.
Call Campaign Services
In an ideal world, every reseller would have a regular and ongoing supply of qualified new business leads. The reality is that most resellers don't have the in-house resources, disciplines, or staff to produce consistent, measurable lead generation results.
Now, reach out and touch your customers and prospects with a targeted call campaign. From database scrubbing to event follow up, New Vision's Call Campaign Services help you dial for dollars the easy way. Our full line of services includes:
- Database scrubbing or procurement
- Script development
- Outbound lead management and telephone qualification
- Event and tradeshow follow-up
- Weekly or bi-weekly reports
Call Campaign Services are a great way to increase your volume of sales leads, correspond with your customer database, and enhance your company's brand awareness. For more information, a customized quote, or to learn more about the Call Campaign Services ROI, please see our Call Campaign Services brochure or contact us.
Market Research
Determine your target market, a product's viability, or store location based on leading-edge insights from credible sources. New Vision will investigate every resource from the Internet to focus groups to arm you with the information to make a profitable decision.
Direct Marketing
Compelling creative design, targeted mailing lists, and turn-key fulfillment services make New Vision the obvious choice for promoting products, solutions, and service enhancements via mail.
Creative Production
Communicating your company's value proposition and personality aren't an easy thing to put on paper. Following corporate style guides, New Vision creates stunning printed pieces for you to use as in sales calls or executive meetings. We can also assist with the creation of flyers, posters, invitations, banners, email templates, and signage (directional or storefront).
Public Relations
Media relations and crisis management require extensive brand management expertise as well as high-level relationships. And, public relations is one of the most cost-effective ways to keep your company's name in front of your audience.
White Papers
Need to get the word out to the technical community about your hardware, software, Internet application or other technology? New Vision will guide you every step of the way, assisting with the writing of the content and/or getting existing content published.
For more information about Program Development or any of these specific components, please contact Marketing Services via or by calling 1.888.251.6018.
"One of the projects that New Vision provided for DuPont was a customer needs survey which also generated qualified leads for our new Cromalin b2 proofer. We were very pleased to receive updated contact information as well as qualified leads to pass along to our sales force. We have plans to use New Vision services for future projects."
